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Revaluation of hand-made

Updated: Mar 23

The objective of the course of graphic design and visual communication is the formation of a comprehensive understanding of the principles of graphic thinking and the font culture, in both, theoretical and practical dimensions.



Design wine brand for castle near Munich Schloss Tuessling (Germany)


Students learn about different styles and trends in design from traditional graphics products (books, posters, packaging, brands, exhibition design) to works in the field of virtual and media design. An important component of education is an in-depth course of calligraphy, font history and the creation of modern typefaces and logos.


Calligraphic performance "Labirinto di Dante" – Sins vs Virtues (Toscana, Italy)

Museums, libraries, and streets of Florence provide an opportunity to study design in the context of history. Therefore, the program includes elements of unusual items for designers: paleography, epigraphy, archeology, heraldry, and other historical and artistic disciplines. At the same time, current trends are not overlooked.


Сalligraffiti on the wall and calligraphic performance in Lublin (Poland)

A lot of attention is given to experimental typography, graffiti, motion design. Within the framework of the artistic concept of our Academy, a hand-made approach to creating projects is put at the forefront of learning.


Figurative calligraphy and clothing branding for a IT company from San Francisco (USA)

The ability to draw, calligraphic skills, rapid compositional thinking allows for the intelligent use of computer technology to reveal the artist’s intention, and not to constrain oneself with frames and stereotypes.



SonnenTaler. Design for a coin minted by a German castle Kloster Zscheiplitz (Germany)

This approach enables graduates to do creative and exclusive projects, to freely navigate in different directions of modern design and to be competitive in the professional market.



Calligraphic images of Italian cities. Rome (Italy)

Logo and brand for a fish restaurant in Genoa


More info www.artac.org


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