Revaluation of hand-made
Updated: Mar 23
The objective of the course of graphic design and visual communication is the formation of a comprehensive understanding of the principles of graphic thinking and the font culture, in both, theoretical and practical dimensions.
Students learn about different styles and trends in design from traditional graphics products (books, posters, packaging, brands, exhibition design) to works in the field of virtual and media design. An important component of education is an in-depth course of calligraphy, font history and the creation of modern typefaces and logos.
Museums, libraries, and streets of Florence provide an opportunity to study design in the context of history. Therefore, the program includes elements of unusual items for designers: paleography, epigraphy, archeology, heraldry, and other historical and artistic disciplines. At the same time, current trends are not overlooked.
A lot of attention is given to experimental typography, graffiti, motion design. Within the framework of the artistic concept of our Academy, a hand-made approach to creating projects is put at the forefront of learning.
The ability to draw, calligraphic skills, rapid compositional thinking allows for the intelligent use of computer technology to reveal the artist’s intention, and not to constrain oneself with frames and stereotypes.
This approach enables graduates to do creative and exclusive projects, to freely navigate in different directions of modern design and to be competitive in the professional market.
More info www.artac.org